ELKHART LAKE, Wisconsin- Taking the blame for not being as thorough as she should have been, IMSA VP of Marketing Kelly Tandow admitted to not doing her due diligence after launching a new marketing campaign using the acronym GOATSE. “I messed up. The point of this campaign was to encourage families to attend a race together and to get out of the house and away from staring at a screen all day, and that is why I initially signed off on Go Out And Take-in Sportscar Excitement,” said Tandow, who asked people listening to stop pointing at their phones and giggling. “This entire mess is completely my fault, and I failed to ask legal to check and make sure GOATSE was not in use which would have resulted in me being informed GOATSE is not a family friendly campaign acronym but instead an anonymous man stretching his rectum to the size of a softball for a photo.”

Before the Facebook post announcing the campaign was deleted, one commenter suggested IMSA go with something more tame like Television Unneeded Best Going In Real Life.

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