DAYTONA BEACH, Florida – NASCAR and Barstool Sports today announced a multi-year agreement as part of a new media deal to expand the NASCAR brand to Barstool’s ever expanding male audience that likes to ‘own the libs’.
“We are continuing to evolve our marketing strategy to achieve targeted growth and leverage partners to help us meet that end,” said Hank Sant, Vice President of NASCAR’s marketing division. “Barstool Sports will give us this edge by broadening NASCAR’s reach to a key demographic that has disposable income as well as having a passion to ‘own the libs’ which is key to our success. Everything from exclusive interviews to edgy racism and sexual harassment is on the table and will most definitely ‘own the libs‘.”
NASCAR did acknowledge that one area of contention was in letting Barstool Big Cat beat up homeless people between stages no matter how much liberals hate it.